Welcome to the best digital wine marketing agency to partner with to realize your winery’s aspirational goals.
Premier Cru Solutions prides itself on its unwavering approach to being the best wine digital marketing agency by seeking out the most sophisticated digital wine marketing strategies, technologies, and techniques to ensure your winery’s long-term success.
Premier Cru Solutions is dedicated to becoming the best wine marketing agency by promoting the world’s finest wineries on the global stage through strategic planning, innovation, AI technologies, and unmatched creativity.
Based in the world-famous Willamette Valley, the team at Premier Cru Solutions brings an unparalleled level of wine expertise, proven wine experience, and professionalism to our winery clients across the country.
With decades of proven brand-building, creative and innovative wine digital marketing, content creation, and business development in the wine industry with some of the wine industry’s most successful and well-known brands, our wine marketing agency is sure to build a solution that is perfect for you.
Matthew Thompson
Head of Growth & Managing Director, Founder, Certified Sommelier, AI in Marketing Certified
About
For the past twenty years, I have worked with business owners and executives to achieve their vision on the global stage through brand development, strategic planning, and innovative marketing techniques.
Since moving to Oregon, I have successfully worked with some of the highest-profile and fastest-rising brands located throughout the West Coast in the premium & luxury wine segments. By leaning on decades of experience in brand development and strategy, positioning and differentiation, strategic planning, and digital marketing, I have consistently grown DTC and Club revenues in addition to launching a variety of new tasting rooms, wine bars, wine lounges, and young brands.
I have been successfully partnering with wineries of all sizes as Premier Cru Solutions – a wine digital marketing agency dedicated to best practices in branding, creative development, strategic planning, cutting-edge wine digital marketing, paid advertising, and business management.
Boards & Affiliations
Business Journal Leadership Trust Council Member
AI Marketing Certified - elvtr w/Nicolas Darveau-Garneau of Google AI Team
Director & Facilitator, CEO Roundtable
Founder & Creator, The Vincubator
Former Chairman, iSalud! Steering Committee
Former Chairman, iSalud! Marketing Committee
Anne Scalamonti
Director of Digital Strategy, Google Certified, Certified Sommelier & WSET Level 3
About
Prior to joining Matthew’s team, I’ve held key positions with multiple innovative and exciting digital and sales & marketing teams.
After graduating with a degree in Creative Writing from Florida State, I moved to the Portland, Oregon area in 2005. Writing and editing for several print and digital publications in the ensuing years, I also became fascinated with the wine and food culture in the Pacific Northwest.
Whether leading hospitality teams or managing marketing and public relations programs, I found professional success in several of the city’s top restaurants. Along the way, I earned my Sommelier Certification and WSET Level 3 award, informing my ability to write and speak about wine at a high level. In 2016, I made the move to wine country from the city and transitioned fully to winery sales and marketing shortly after.
Specializing in digital strategy, I’m always working to stay ahead of the curve, whether with content creation, SEO, or paid advertising. I place a priority on storytelling and brand-building, with a hospitality mindset towards client support. I’m thrilled to be a part of Premier Cru Solutions and to have the opportunity to provide excellent guidance and high-level execution to suit each business's individual needs.
Jessica Goodhue
Director of Digital Advertising, Google Certified, Napa Trained, Photographer
About
Prior to joining Premier Cru Solutions, I worked in digital marketing directly with wineries spanning from Santa Barbara to Oregon.
I started my career pouring wine in Napa Valley, where I discovered a deep love and appreciation for the unique blend of art and science that goes into winemaking. I dedicated myself to learning digital strategy and creating beautiful content with the goal of being an amazing storyteller for the wineries I work with.
In 2019, I made the move from California's wine country to Portland where I led digital strategy at one of the state's largest wine brands before joining Matthew's team in 2022.
Throughout my career, I have developed expertise in Google search advertising and analytics, social media advertising, email marketing, and content creation with an emphasis on social media strategy. The digital landscape is changing rapidly and content needs are higher than ever before - I am so pleased to be a part of the solution for wineries looking for the best way to amplify their story in a crowded space.
Giovanna Borges
Lead Social Media & Creative Content Coordinator, Photographer, Videographer
About
My passion for wine started with my Italian family in Brazil, initiating the experience of wine as cultural and unique. My interest was fostered and extended as I was introduced to Oregon wine regions, allowing me to bring my passions together — wine and marketing.
I started my education as a business major. I had the chance to apply my knowledge and gain a deep understanding of how the wine industry functions, working for one of Oregon’s pioneer wineries.
After years of being on both sides of the sales force as both a Marketing and Tasting Room Associate, I understand the customer base of our amazing industry and had the opportunity to connect and create a bond with the guests that fill our tasting rooms.
Throughout my career, I have specialized in providing a creative and unique vision for our ever-growing industry, through content creation and storytelling. Joining Premier Cru Solutions, my mission is to bring that connection, curiosity, and enthusiasm to every client.
Zane Morris
Digital Marketing Manager, Winemaker, Photographer, Videographer
About
Before joining Premier Cru Solutions, I gained diverse experience both within and outside the wine industry. Transitioning from a career as a professional musician and educator, I entered the wine world by participating in my first harvest, instantly falling in love with the industry.
My background includes empirical research, photography, digital design, communications, event planning, and cellar work for multiple wineries in the Willamette Valley. This eclectic foundation shapes my creative and strategic thinking, fueling my passion for promoting and growing brands through innovative and data-informed marketing campaigns. I am driven by my deep appreciation for agriculture, winemaking, and the history of wine across the world.
In addition to my role at Premier Cru Solutions, I am the owner and winemaker of Zē Wines which focuses on sustainably produced accessible and approachable wines.
I am thrilled to be a part of this team and look forward to continuing to develop strategies that elevate our clients to new heights.
Elise Cutone
Social Media & Creative Content Developer
About
Hailing from the esteemed Willamette Valley, my passion for wine is deeply ingrained. Armed with a degree in Business Administration and Marketing from Oregon State University, I embarked on my journey into the wine industry through personal experiences at wineries in both the Willamette Valley and Sonoma Valley.
Since my early days as an avid social media user, I have been captivated by the boundless potential of virtual platforms. My innate passion for storytelling and eye for aesthetics have laid the bedrock for my entrance into the realm of social media.
Throughout my career, I have had the privilege to work across diverse industries in various parts of the United States, spanning from Hawaii to Florida. This journey has enabled me to refine my expertise in social media management, encompassing copywriting, content creation, and graphic design. My unwavering commitment lies in championing the uniqueness of each client's brand and showcasing what sets them apart.
As I delve further into the world of wine, I embrace the opportunity to cultivate my knowledge and passion further. Infused with boundless curiosity, unbridled enthusiasm, and a distinct perspective, I eagerly look forward to contributing my skills to elevate the wine industry's digital presence.
Candy Thompson
Marketing Coordinator & Project Manager
About
After graduating from Arkansas State with a degree in Journalism, I found myself ready to move to a more metropolitan area and relocated to Dallas, TX to pursue a career in Marketing and Advertising. Throughout my career in Dallas, I worked extensively on relationship building, branding and promotional events at the Dallas Observer, the largest alt-magazine in the city along with event planning and promotions for the American Film Institute‘s Dallas International Film Festival where I not only planned the event, but handled all VIP relations.
After leaving the Dallas Observer, I moved to a boutique Production Company named Reveal where I was an Assistant Producer for film and television commercials. I wore many hats while at Reveal and was able to lean into my Journalism and Advertising background to breathe life into our client’s projects.
In 2016, my family and I moved to McMinnville in the Willamette Valley and after arriving I found my new home in the world of wine at Lingua Franca Winery working alongside the legendary MS Larry Stone. While at Lingua Franca I handled Marketing, Compliance, and varying Projects for ownership. I was also instrumental in working alongside ownership, our legal counsel, and the team at Constellation in the due diligence when Lingua Franca was sold to Constellation Brands. Once ownership transitioned I was an influential part of the Branding Team and handled all marketing materials and communications for Lingua Franca under the umbrella of Constellation.
I joined Premier Cru Solutions as a Marketing Coordinator in July of 2023 and have loved every minute of the digital agency life. I bring strategic thinking and assist in execution across a variety of platforms.
“A goal without a plan is just a wish.”
— Antoine de Saint-Exupéry
When looking for a wine marketing agency, it's important to consider a few key factors to ensure the perfect match. Here are some crucial details to keep in mind:
- Real Life Referrals: Premier Cru Solutions has a solid reputation as a successful wine marketing agency and we have many current clients that will attest to our capabilities.
- Philosophy and Values: Premier Cru Solutions must align with your brand's values for numerous reasons. Firstly, when your wine business is driven by strong ideals, partnering with a marketing agency that shares similar values ensures that your messaging and promotional strategies will accurately reflect and amplify your core beliefs.
This alignment creates consistency across all marketing efforts and helps build a strong brand identity that resonates with your target audience. Premier Cru Solutions understands your brand's values and is more likely to understand and appreciate the unique qualities and characteristics of your wine products. Together we will genuinely connect with the story behind your brand, allowing our team to develop wine digital marketing campaigns that authentically portray and promote what sets your winery apart from others in your competitive set. This understanding not only ensures that your messaging is authentic but also helps build trust and credibility with consumers who are increasingly seeking brands that align with their values.
Furthermore, when our digital wine marketing agency shares your brand's values, the collaboration between the two groups becomes more seamless and productive. By working closely together, we can ensure that our wine marketing agency fully understands your objectives, target audience, and desired outcomes. This synergy allows for cohesive planning, efficient execution, and the achievement of results that both you and Premier Cru Solutions can be proud of. Lastly, when values align, there is a stronger foundation for building a long-term partnership. A partner that embraces your brand's values is more likely to be invested in your success and work passionately toward achieving your goals. This commitment can lead to a deeper understanding of your brand, increased creative collaboration, and a willingness to go above and beyond to deliver exceptional results.
In summary, our wine marketing agency needs to align with your brand's values because it ensures messaging consistency, portrays authenticity, fosters productive collaboration, and establishes a strong foundation for a long-term partnership. By partnering with a wine digital wine agency that shares your ideals, you can confidently promote your winery and brand with the knowledge that your marketing efforts reflect your core values and resonate with your target audience.
- Portfolio and Case Studies: We invite you to explore our portfolio and case studies to witness the caliber of work we provide. Our team consists of certified sommeliers, digital strategy experts, and experienced professionals in wine digital advertising, social media, and creative content development. We understand the wine industry and its customer base intimately, and we strive to elevate our clients to new heights. However, we also recognize that style and execution are subjective, so we encourage a conversation to ensure that we can execute your vision in a way that resonates with you.
At Premier Cru Solutions, we offer best practices in branding, creative development, strategic planning, cutting-edge digital marketing, and business management. We are committed to building something beautiful together with our clients, and we can't wait to partner with you on your wine marketing journey.