Brand Identity & Creative Development

Recently we directed, developed and created a new logo and aesthetic for the International Pinot Noir Celebration (IPNC) - one of the world’s most respected and longest running wine festivals devoted entirely to Pinot Noir.

Our objective was to update the 34 year old festival’s branding to appeal to a wider and younger demographic while paying respect to the tradition and heritage of the event itself. Additionally, we were seeking a more refined, luxurious, and international feel for the aesthetic and logo.

Scope

Creative Development
Branding
Logo
Aesthetics
Rebranding